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Founded by parents... providing excellence in education, one child at a time.
Founded by parents... providing excellence in education, one child at a time.

Community Engagement Coordinator

Job Status: Regular Full-Time, Year Round, Exempt Employee

Start Date: September 2019

Reports to: President & CEO

The Willie Ross School for the Deaf (WRSD) was founded in 1967 by parents who sought to establish an innovative program for their children. They developed a program emphasizing academic excellence that would demonstrate the benefits of educating deaf and hard-of-hearing children alongside hearing children. For nearly 50 years, the organization has maintained a commitment to an integrated learning environment that meets the unique needs of each student. This “Most Enabling Environment” model incorporates best practices in mainstream and Deaf education. Willie Ross School for the Deaf adopted Total Communication (TC), an approach to deaf education that, depending on the particular needs and abilities of the child, uses various modes of communication such as sign language, spoken language, auditory, written, and visual aids. Willie Ross School for the Deaf operates a dual-campus program in Longmeadow (main campus) and nearby East Longmeadow (Partnership campus in East Longmeadow Public Schools).  The Partnership allows WRSD students to be selectively mainstreamed with hearing peers in their grade. WRSD currently has 65 students enrolled in its Campus Division programs and serves 350 people annually through its outreach programs. During the past five decades, we have served students from more than 35 school districts. Visit to learn more!

Overview and Job Summary

The Community Engagement Coordinator works with the President & CEO and consultants to execute the fundraising and communications goals of the organization. The most successful candidate in this position will be adept at communicating WRSD’s impact to a wide variety of audiences via written word (website, social media, brochures) as well as being highly efficient in managing our fundraising database, the annual fundraising mailing, and organizing and implementing special events. Two key strengths we seek in the ideal candidate are exceptional writing/communication skills and superb attention to detail.

Essential Duties and Responsibilities

Development Management (40%)

  • Manage and maintain donor database to include basic donor information, donations, and donor acknowledgements;
  • Utilize the DonorPerfect database to pull reports, mailing lists, and donor records to assist in fundraising efforts such as individual asks, annual fall mailing, and grant writing;
  • Ensure donations are accurately accounted for in DonorPerfect and routed to the correct program area in our accounting system;
  • Manage in-kind donations including tracking, gift acceptance, and gift acknowledgements; Ensure branded business materials are available to staff (business cards, letterhead templates, etc.).
  • Conduct prospect research and prepare senior leadership for donor cultivation, solicitation and stewardship;
  • Meet regularly with development consultant; support implementation of development plan and capital campaign.

Communications Management (40%)

  • Communicate WRSD’s brand and initiatives efficiently and accurately via many channels (website, printed materials, social media, etc.);
  • Work in partnership with third-party web manager to ensure WRSD’s website functions properly;
  • Develop and implement systems to update website content and design across all program areas;
  • Design and publish basic marketing pieces utilizing InDesign, Adobe, Lucidpress and other emerging tools to help program areas increase registrations and to refine WRSD’s brand (including the Annual Report, Program Brochures, etc.);
  • Work with a graphic designer on a limited basis to develop more sophisticated communications pieces including, but not limited to, materials for WRSD’s Capital Campaign;
  • Provide training to WRSD staff to ensure consistent and effective brand communication via social media, website, video production, print materials, verbal and ASL communication;
  • Coordinate communications efforts for special events via newspaper and radio ads as well as online opportunities;
  • Create, format, and distribute quarterly newsletter;
  • Update and manage email lists using Constant Contact;
  • Research and learn new methods for sharing WRSD’s brand in an ever-evolving communications environment.

Events Management (20% - Periodic)

  • Provide administrative support for special events including data management, mailings, marketing, and other communication initiatives;
  • Lead the planning and implementation of the annual WRSD fundraising gala (October)
  • Assist with planning and implementation of the bi-annual education conference (April 2021)
  • Work closely with the WRSD senior leadership to develop new events to support our Capital Campaign.

The minimum requirements in knowledge, skills and abilities for the candidate of our choice:

  • Exceptional communication skills;
  • Strong attention to detail and organizational skills;
  • Strong work ethic (and will work until the job is complete);
  • Excellent ‘people person’ with the ability to build relationships among staff, clients, and donors;
  • Multi-task efficiently while managing a high-volume workload in a fast-paced, changing environment; 
  • Ability to coordinate the efforts of a large team of diverse and creative employees;
  • Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution;
  • Committed to continuous learning;
  • Demonstrated ability to see the big picture to provide useful advice across the organization;
  • Ability to analyze the effectiveness of all marketing and communications efforts (SEO); and
  • Openness to coaching from staff and consultants regarding implementation of tasks.

In addition to the above-required talents, our ideal candidate will have these preferred skillsets:

  • Desired computer skills include proficiency with Microsoft Office (Word, Excel, PowerPoint, etc.) and Google applications
  • Experience managing a donor database (DonorPerfect preferred)
  • Proficiency in American Sign Language and/or desire to learn. 
  • Bachelor’s degree from a four-year college or university
  • Minimum of three years of relevant work experience

Willie Ross School for the Deaf provides:

  • Generous salary and benefits including health insurance, 403b Match
  • Professional Development, including classes in American Sign Language
  • Professional support and coaching from Rainmaker Consulting and Paul Robbins & Associates, the current development and marketing consultants serving WRSD
  • A dynamic environment in a learning organization committed to delivering a high quality experience to our students, faculty, community and supporters

To Apply:

Submit a cover letter, current resume and three references to:

Bert Carter
President & CEO
Willie Ross School for the Deaf
32 Norway Street
Longmeadow, MA 01106

Questions: Ms. Donna Territo -

No Phone Calls Please

If interested, please send resume or contact information to:
Veronica Miller
Coordinator of Student & Administrative Services
32 Norway Street
Longmeadow, MA 01106